Wednesday, September 30, 2009

Carrie Oyloe & Andre Hanschmann: Using Social Media Networks to promote our "Big Project" idea

Like Randi and Jordan, Carrie and I will be using the Social Media Project as a transition to our Big Project idea. For the main project (as Randi already mentioned) we decided to develop a website for rating universities (UReviewTheU.com). The idea is to use the University of Colorado at Colorado Springs as a pilot project, where the site makes it possible for students to rate various factors that contribute in the decision making process of choosing a university. With the social media project we intend to use social media networks such as Facebook, Twitter, and YouTube to get our idea across to the students as well as the faculty of UCCS. Facebook provides marketers with a segmentation of specific target groups. Many UCCS students have Facebook accounts which makes it more accessible to specifically communicate with those students in order to get the idea across and even start a two-way communications process that helps us to identify wants and needs of our selected target group. This can be done through creating a brand page for our website and invite people into our group. Beyond that one is able to integrate YouTube videos as a visual effect into our Facebook project. Twitter is our final social media platform that is able to provide us with an interactive communication device to get followers, inform our target group, and indulge them in a process of finding potential ideas for the “big” project.

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